Infinite - 360 Take A Look Wise Guys

Infinite definitely knows the art of storytelling. Once quoted by Kwame, on-air personality of the new KISS 92 FM as being, "the underground ghetto brother that just pushes it on a commercial level" his knowledge comes from the heart, which is his reality. Infinite a.k.a. Desmond Francis, grew up in Rexdale, a low income area in Toronto by a single mother and two older brothers, one of whom was murdered in 1995. Shortly after this tragic event, he left his 1995/ 1996 Juno Award winning group Ghetto Concept. Starting at a young age, Infinite was continually exposed to the negative street environment. But now he strives to educate the new breed of youth by turning negative into positive. Artistic ability and new flavour are the rules that Infinite and brother Cain, C.E.O. of his label Lockdown Entertainment Inc. abide by to create rap music on a new level. They are constantly striving to lead the independent record market to major record label status, i.e. video "Gotta Get Mine" which raised the standards of urban video quality and recognition by commercial radio stations. The Beatfactory/EMI RapEssentials: Volume 2 wisely chose "Gotta Get Mine" as the first single off the compilation, catapulting Infinite into the North American spotlight. "Gotta Get Mine" rang in at an incredible number 17 on Energy 108 top 108 of 1997. Infinite has been selected as the spokesperson for "Chill Out

• kickinthehead.com